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Our news

Large sporting events in France have an overwhelmingly strong media presence, and this is a strategic opportunity to address an audience that is looking for new experiences and exciting projects. Our Team creates, plans, and/or executes projects for advertisers, institutions, and federations. We also help companies that would like to create an identity and/or sports experience. 

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### IS SPORT EXPERTISES

WE ARE SPORT ADDICTED !

Large sporting events in France have an overwhelmingly strong media presence, and this is a strategic opportunity to address an audience that is looking for new experiences and exciting projects.  

### What kind of projects? What key messages? What events?

Our Sport Team creates, plans, and/or executes projects for advertisers, institutions, rightholders, and federations. We also help companies that would like to create an identity and/or sports experience. 





Sport Expertises

Your brand, your product and your booths are unique, and so is our agency!  In a competitive business market, it's difficult to stand out.. but we are here to help !
Our Brand Experience Team has the ability to provide a 360° global vision for whatever brand experience project you have in mind. Whether you're looking for a 100% digital or hybrid project, in/out store activation, or field communication action each project has a unique and tailor-made solution.  Our goal is to amplify your communication and ensure the best results.

A great brand is present, participative and responsive, and utilizes each relevant channel to engage consumers with the brand and purpose. Our Brand Experience team uses consumer insights, ecosystem planning and business goals to deliver a 360° solution.  We offer 100% digital or hybrid projects, in/out store activation, communication strategies all depending on the project.  Each solution is tailor-made to your business goals to ensure the best results.

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### IS EXPERIENCE

WE LOVE STORY TELLING 

Your brand, your product and your booths are unique, and so is our agency!  In a competitive business market, it's difficult to stand out.. but we are here to help!

### What communication strategy?  What media outlets? What events? And when?

Our Brand Experience Team has the ability to provide a 360° global vision for whatever brand experience project you have in mind. Whether you're looking for a 100% digital or hybrid project, in/out store activation, or field communication action each project has a unique and tailor-made solution.  Our goal is to amplify your communication and ensure the best results.

A great brand is present, participative and responsive, and utilizes each relevant channel to engage consumers with the brand and purpose. Our Brand Experience team uses consumer insights, ecosystem planning and business goals to deliver a 360° solution.  We offer 100% digital or hybrid projects, in/out store activation, communication strategies all depending on the project.  Each solution is tailor-made to your business goals to ensure the best results.

Brand Experience

Your brand image, your products, your content, your company... need a strong embodiment, an audience relay, or reach a specific target ? So, create an impactful endorsement strategy is essential.
From social media experts to icons of sport, culture and industry... IS Talents team will put your brand in touch with the ambassadors who can boost your visibility.

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### IS TALENTS & INFLUENCE

WE MANAGE YOUR AMBASSADOR !

Your brand image, your products, your content, your company... need a strong embodiment, an audience relay, or reach a specific target ? So, create an impactful endorsement strategy is essential.
From social media experts to icons of sport, culture and industry... IS Talents team will put your brand in touch with the ambassadors who can boost your visibility.

### Which profiles for your communication strategy ? What budget and what about the contract ? For which media - content - activations ? What impact are you aiming for ?

These are all essential questions that need to be answered in order to build your strategy. 
Our IS Talents team has the expertise to help you to associate your image and your values with recognised talent through a meticulous search, a rigorous selection process, fair agreements with your ambassadors/musees, precise contractualisation and constant communication to maximise the impact of your partnerships.

Talents & Influence

How can you cultivate an employer brand and culture that employees love?  These management choices are made every day and can even attract and retain employees... Our Corporate team can design employee experiences so that there are no gaps between reality and what you promise. 

Your employer branding has to be part of your business strategy and aligned with your organizational experiences. Our Corporate Team works with you to design a unique, made-to-measure event which creates a meaningful employee experience that is inline with your employer value proposition.  From corporate events, team building seminars, internal communications, themed conferences, VIP interventions, or just technical equipment rental, our Corporate Team can design a project which matches your needs.


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### IS CORPORATE EVENT

WE SUPPORT EMPLOYER BRANDING 

How can you cultivate an employer brand and culture that employees love?  
These management choices are made every day and can even attract and retain employees. 

Our Corporate team can design employee experiences so that there are no gaps between reality and what you promise. 

Your employer branding has to be part of your business strategy and aligned with your organizational experiences. Our Corporate Team works with you to design a unique, made-to-measure event which creates a meaningful employee experience that is inline with your employer value proposition.  From corporate events, team building seminars, internal communications, themed conferences, VIP interventions, or just technical equipment rental, our Corporate Team can design a project which matches your needs. 


Corporate Event

Communication projects create an identity for your valued target audience. Brand loyalty is created through your customers' loyalty to your products, and is cultivated by having a unique brand offering...But do you have the creative resources available ? Our Studio Team has the capacity to handle whatever you may need for your specific project; whether it's an artistic director, designer/editor, graphic designer, web designer, photographer, or videographer, our team has the skills to help. Together we can design a plan which will allow your brand to make a powerful and memorable impression.


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### IS CREATIVE STUDIO

WE LIKE TO SAY, WE DESIGN YOUR IDEA

Communication projects create an identity for your valued target audience. Brand loyalty is created through your customers' loyalty to your products, and is cultivated by having a unique brand offering.

### Need help figuring out your artistic or creative direction?  Or just a hand with some graphic design work?

Our Studio Team has the capacity to handle whatever you may need for your specific project; whether it's an artistic director, designer/editor, graphic designer, web designer, photographer, or videographer, our team has the skills to help.  Our Studio Team is partnered with a group of highly-specialized people that have been specifically selected for their creativity and have a shared goal of client success. Together we can design a plan which will allow your brand to make a powerful and memorable impression.


Creative Studio

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NIKE

😄CLIENT : NIKE

📅 PERIOD : JUNE 2024

📍PLACE : PARIS

📝PROJECT : NIKE SUMMIT ELITE

📢CHALLENGE : Create a unique experience designed to train, coach, inspire and launch the new generation of young French athletes supported by Nike. 
 
👍RESULTS : Moving from work to play by integrating well-being and rest, the Elite Summit is an exceptional experience offering a new ‘360 degree’ approach to training.🌟 
 
One goal : provide to the Nike's young athletes all the practical tools they will need to develop professionally and personally skills, while celebrating their victories and performances to date. 
 
This year's programme includes a weekend of cookery classes, a cardio boxing session, individual and group outdoor action sport shoots, a VIP evening at the Quai 54 event and a brunch on a private boat. All in premium branded spaces where every detaisl counts... 
 
📷 © Florian Keller 
 
🔗Discover other projects for [NIKE](https://www.agence-is.fr/en/realisations?client=nike) 
 
© * A project managed [by the Brand Experience division](https://www.agence-is.fr/en/realisations?hub=2&client=) of Agence IS. *
 
About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

NIKE ELITE SUMMIT

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ASICS

** 😄CLIENT : ** ASICS

** 📅 PERIOD: ** DECEMBER 2023

**📍PLACE :** PARIS

** 📝PROJECT: ** THE INTERSPORT' PARTNERS PARTY 

** 📢CHALLENGE: ** Support the brand to promote its presence as a major commercial partner among Intersport buyers.

** 👍RESULTS: ** During the Intersport brand's purchasing days, the agency took on a great challenge for the end of the year.
Namely: organize an exceptional and essential evening for the presentation of the ASICS 2024 strategy. 
The concept: an immersion in the heart of Japan with ASICS 
The result: an elegant scenography with the creation of a real market with Japanese flavors, exquisite product assortments respecting the theme and fun activities to create a unique atmosphere. All enhanced by the inspiring presence of @leonieperriot sharing her experience a few months before the Paris Olympics. 

© * A project managed by [the Corporate division](https://www.agence-is.fr/en/realisations?hub=4&client=) of Agence IS. *
 

🔗Discover other projects for [ASICS](**https://www.agence-is.fr/en/realisations?client=asics**)

📷 @Maxim Sicard 

About **IS agency** : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

THE INTERSPORT' PARTNERS PARTY 

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AGENCE I.S

**THEY HAVE WORKED WITH THE AGENCY...**

Year after year, IS Agency team build and manage projects embodied by renowned ambassadors. Through our clients, prestigious brands and companies, they have placed their trust in us for a few hours, a few days, sometimes more, and made a major contribution to the audience and reputation of our activations. 
 
 
Projects managed by Agence IS' [Talents & Influence] division. 
 
About **IS agency** : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

TALENTS & VIP PARTNERSHIP

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FITNESS PARK

** 😄CLIENT : ** FITNESS PARK (MOOVING GROUP)

** 📅 PERIOD : ** MAY - SEPTEMBER 2023

**📍PLACE :** FRANCE

** 📝PROJECT : ** FITNESS PARK HEROES 2ND EDITION

** 📢CHALLENGE : ** Organize the second edition of the Fitness Park Heroes competition for the leading brand in the fitness market. Renew the selection method for maximized participation.

** 👍RESULTS : 
** 1. **A national roadshow of 40 dates in clubs across the four corners of France** to select 48 athletes (24 men and 24 women) who will participate in the maxi-final. The Fitness Park Heroes qualifiers are more than just a competition. It's a celebration of fitness, determination and passion for pushing your limits. Qualification events are carefully designed to test athletes' skills in various areas of fitness: pace, power, resistance, intensity. 
2. **A maxi event for the big Finale Fitness Park Heroes**. *One date* : September 23, 2023. *A strategic place*: the canopy of the Forum des Halles. *One goal* : maximum visibility of the brand in the capital. This tailor-made event with high-end sports production puts the athletes selected into competition during the qualifying phase in June. Competitor or spectator, the Fitness Park Heroes final is an unforgettable day filled with inspiring performances and strong emotions. 
 
For the agency: from the conceptualization to the production of the entire event and the competition, including the setting up of a registration platform and the operational management of the [roadshow](https:// www.agence-is.fr/expertises?expertise=ROADSHOW) on 35 dates across France.
In numbers: several thousand participants came to challenge each other to excel and surpass themselves. Significant local spin-offs, visibility on all media, reinforcement of the brand's image, targeted communication for the 500,000 members...

🎥 Discover the event : 
 ➡️<a href="https://admin.agence-is.fr//uploads/Fitness_Park_Heroes_2eme_Edition_2023_Teaser_Agence_IS_e2494cfc70.mp4" target="_blank">Teaser : Click HERE </a>
 ➡️<a href="https://admin.agence-is.fr//uploads/AGENCE_IS_FT_HEROES_2023_BD_2_4e221c1158.mp4" target="_blank">Aftermovie : Click HERE </a>

🔗[Discover other projects for FITNESS PARK](https://www.agence-is.fr/en/realisations?client=fitness+park)

© * A project managed by [the Brand Experience division](https://www.agence-is.fr/en/realisations?hub=2&client=) of Agence IS. *


About **IS agency** : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

FITNESS PARK HEROES 2ND EDITION

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SCHNEIDER ELECTRIC

** 😄CLIENT : ** SCHNEIDER ELECTRIC

** 📅 PERIOD: ** APRIL - JULY 2023

**📍PLACE :** FRANCE

** 📝PROJECT: ** NATIONAL ROADSHOW **''THE GREEN ROAD''**

** 📢LE CHALLENGE: ** Create a national event to present all Schneider Electric' solutions and products and speak with a B to B target, direct customers and product resellers. 
 
** 👍 THE RESULTS: ** The Green Road embodies the company's commitment to sustainability and eco-responsibility. This innovative event system based on a national roadshow highlights Schneider Electric's green and sustainable energy solutions. Thanks to a mobile and tailor-made device, the SE brand, products and teams met electricity professionals to offer a commercial, interactive, immersive and educational experience in order to inspire the adoption of its products in building a sustainable energy future. All thanks to a system designed in line with the brand's commitments, eco-designed, eco-compensated and recycled. 
 
*On the list for the IS agency*: Conceptualization, design, production, [organization of a national ](https://www.agence-is.fr/expertises?expertise=ROADSHOW), communication, 360° management. 
 
*In figures*: 300 events organized in 3 months, 4 to 8 events per day, several thousand building professionals participating in events across the four corners of France, several thousand tonnes of CO2 saved thanks to an eco-designed system , several thousands of tonnes carbon offset. 
 
🎥 : Discover the event : 
 ➡️<a href="https://admin.agence-is.fr//uploads/AGENCE_IS_ROADSHOW_LA_ROUTE_VERTE_SCHNEIDER_ELECTRIC_2023_21df3e1391.mp4" target="_blank">Aftermovie : Cliquez ICI </a> 
 
🔗[Discover other projects for SCHNEIDER ELECTRIC](https://www.agence-is.fr/en/realisations?client=schneider+electric) 
 
© * A project managed by [the Brand Experience division](https://www.agence-is.fr/en/realisations?hub=2&client=) of Agence IS. * 
 

About **IS agency** : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

THE GREEN ROAD

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ANDROS SPORT

**😄 CLIENT:** ANDROS

**📅 PERIOD :** MAY- DECEMBER 2023

**📍PLACE :** FRANCE

**📝 PROJECT :** PRODUCT LAUNCH : SPORTS NUTRITION RANGE

**📢 CHALLENGE :** Create a national event tour for the launch of the new range of the Andros brand by meeting amateur athletes who consume sports nutrition products.
*The mission for the agency*: conceptualization and design of the stand, organization of the roadshow and operational deployment, negotiation of event partnerships.

👍 RESULTS: A tour of 5 dates (the 10km Adidas, the Vélo Vert Festival, the Ultra-Marin, the Parisienne, the ASICS SaintéLyon) covering the territory. In the end, the meeting of several thousand runners, cyclists, hikers, trail runners..., for a presentation of this new range of sports nutrition products. A complete range for consumption before, during and after a sports session.
In summary, a tour combining product promotion, distribution of several thousand samples, event experience (tasting in cocktail mode, 3D virtual experience) and visibility - brand awareness.

📷 Crédit photo : @ Agence IS

© * A project managed by [the Brand Experience division](https://www.agence-is.fr/en/realisations?hub=2&client=) of Agence IS. *


About **IS agency** : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...


ANDROS SPORT TOUR

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INTERSPORT

** 😄CLIENT : ** INTERSPORT

** 📅 PERIOD: ** AUGUST TO SEPTEMBER 2024

**📍PLACE :** PARIS

** 📝PROJECT: ** UNLOCK THE GAME

** 📢CHALLENGE: ** Supporting the retailer in creating a retail experience in spaces showcasing flagship products/brands. 

** 👍RESULTS: ** Creation of a multi-brand experience to animate flagships within product enhancement systems that encourage customers to get involved. The agency's remit included the bespoke development of the digital solution, the design of the device and the complete production and animation. 
 
*In figures*: In figures*: 6 weeks of activation in the 2 Paris flaghisps, the Châtelet-les-Halles and Paris-République strores. Several thousand visitors tried to unlock the safe to win the product inside from the Adidas, New Balance and Reebok brands. And, of course, there were a few lucky winners who will be able to take on the back-to-school season with top-notch equipment ! 
 
*🎥 Check out the video of activation : 
 ➡️Click [here](https://admin.agence-is.fr/uploads/UNLOCK_THE_GAME_INTERSPORT_AGENCE_IS_2024_vdef_165bf4e66f.mp4)
 

© * A project managed by [the Corporate division](https://www.agence-is.fr/en/realisations?hub=4&client=) of Agence IS. *
 
🔗Discover other projects for [INTERSPORT](https://www.agence-is.fr/en/realisations?client=intersport) 
 
📷 @Maxim Sicard 

About **IS agency** : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

UNLOCK THE GAME WITH INTERSPORT

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** 😄CLIENT : ** INTERSPORT

** 📅 PERIOD: ** APRIL 2024

**📍PLACE :** PARIS

** 📝PROJECT: ** MARATHON EXPERIENCE SALON : INTERSPORT EXHIBITION SPACE

** 📢CHALLENGE: ** Supporting the distributor in creating a space to promote the company's partnership with France's leading running event, the Schneider Electric Marathon. 

** 👍RESULTS: ** a premium space arranged over an area of ​​120m2 promoting the brand and its products while offering participatory experiences to visitors allowing INTERSPORT a qualified presence as a major partner of the event. On the program for the agency: complete production, from design to conception including animations. 
 
*In figures*: several thousand people visited the space and tried their luck on the 2 winning moments offered to try to win gift cards, products, etc. 
 

🎥 For discovering the event :
 ➡️<a href="https://admin.agence-is.fr//uploads/SALON_MARATHON_EXPERIENCE_STAND_INTERSPORT_2024_69b8071dae.mp4" target="_blank">Aftermovie : Click HERE</a>

© * A project managed by [the Corporate division](https://www.agence-is.fr/en/realisations?hub=4&client=) of Agence IS. *
 

🔗Discover other projects for [INTERSPORT](https://www.agence-is.fr/en/realisations?client=intersport)

📷 @Maxim Sicard 

About **IS agency** : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

INTERSPORT' EXHIBITION SPACE  IN MARATHON EXPERIENCE 2024

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