Organizing a conference: an event that reflects your company's image.

Conferences are part of corporate strategy tools. Not very common a few years ago, they are becoming increasingly popular. Companies see them as a good way to improve their employer brand image while motivating their teams. In this article, we provide a comprehensive overview of corporate conferences, their advantages, and how to organize them.

What is a corporate conference?

When we refer to the conference format, we often imagine something very formal and large-scale. However, a conference can be organized regardless of the size of your organization, as long as it corresponds to the company's objectives and strategy. A conference is not a lecture! Its purpose is as much to inform as it is to debate and exchange ideas. It is a powerful internal management tool and a lever for growth in terms of tools, solutions, and expertise that are useful for employees' daily work and for achieving overall or specific objectives.

Why organize a conference?

Conferences are part of a dynamic communication strategy. They provide an opportunity to mobilize employees, raise awareness of an issue, generate ideas, initiate a period of change, centralize collective questions, and give meaning and a clear vision to a strategy. In short, conferences are a powerful event tool that would be a shame to ignore, given their strong informational and inspirational virtues. (Without going into detail, conferences can also be used as part of a 360° product/service activation strategy). But beyond the expertise and skills they bring, conferences are also a good way to boost your reputation and get people talking about you, especially if the speaker is a VIP or an authority in their field.

How to organize a conference?

Organizing a conference involves several steps that are important to follow. For a successful conference, don't hesitate to use your creativity. To make sure you don't forget anything, you can follow this list of points to define:

• the allocated budget,
  
• the theme of the conference,
  
• the speakers,
  
• the guests,
  
• the venue,
  
• the date and duration.
  

All this information will be communicated to your employees via internal media, but also externally, as part of a defined digital communication strategy. It may seem obvious, but don't forget to send a formal invitation to each employee involved in the event. Once the conference is over, it is just as important to thank all participants, perhaps with a link to watch the conference again (if it was recorded on video).

Why use a marketing agency to organize a conference?

Organizing a conference can be time-consuming and require specialized expertise, particularly when it comes to finding speakers and structuring the conference (theme, program, logistics, etc.). Hiring an event communications and marketing agency such as Agence IS not only saves you time by providing a tailor-made, turnkey solution.

So, if setting up a themed conference project is part of your strategy, Agence IS (an event and marketing communications agency based in the Paris region) specializes in consulting, support, and management for this type of project through its IS Corporate division. Whether your project is local, national, or international, if you have an idea, we can answer your questions and support you in bringing it to fruition... Contact our expert team for more information!