The corporate seminar as an HR strategy tool

A motivated, united, and informed team is one of the fundamental pillars of a company's success. There's nothing better than organizing a seminar to achieve this. An essential tool for communicating messages, reviewing results, announcing strategic directions, and more, it is an event in its own right, and even an essential part of an employee's life. As a result, its organization cannot be left to chance.

What is a corporate seminar?

Corporate seminars are one of the most powerful management tools. They involve bringing together employees who share a common project or issue for a period of time, sometimes up to a week. The seminar aims to find a common solution, share perceptions, and motivate teams, who will alternate between thematic work such as round tables and other activities or extra-professional experiences. Depending on the size of your company and the strategy chosen, the seminar will target different audiences. This could be a single department, a single profession, or all employees. It could also be a single hierarchical level or heterogeneous hierarchical levels.

What are the objectives of corporate seminars?

In this digital age, corporate seminars are riding high. Indeed, the need to share and exchange ideas in person is now more important than ever. Impact studies show that more than 50% of employees attach great importance to corporate events, hence the need to work specifically on organizing these occasions. Starting with the objectives. There can be no successful seminar without clear guidelines and specific objectives that are identified and communicated to the teams. (Otherwise, there is a risk of turning it into a nice family photo with no results). In other words, the seminar aims to motivate, unite, reward, and integrate employees, as well as to work on improving the performance of your organization (overall for the company, specific to a department, etc.).

Ultimately, a successful seminar will contribute to your employer brand image among your employees. I

Are there different types of seminars?

Training seminars, integration seminars, management seminars, executive seminars, team-building seminars, motivational seminars, team building... Corporate seminars can take different forms, depending on the objective. But don't forget, as with any communication initiative: Content is King. So, once you have decided on the objective of your seminar, you need to work on the content. What topics will be covered? How will you introduce the seminar? How will you approach each topic? Who will you bring in from inside and outside the company? What is the timing? How will you divide the time between professional topics and extra-professional activities? Without going into logistical details, finding a venue (sometimes even an unusual one) that matches the content will also help your message get across effectively.

How and why should you communicate about the organization of your seminar?

Organizing a seminar requires specific communication measures. Why? A seminar is designed to address topics or issues that are common to a team. Without communication, there can be no prior preparation (individual or group) and, as a result, the results will be less than expected. To do this, you can call on a consulting agency or entrust the task to your communications department. In any case, it is essential to combine this event with high-quality internal communication. You need to make your future seminar “sexy” and attractive so that your internal customers are eager to participate. In the case of an employer branding strategy aimed at attracting new employees, communication on external media can be useful for boosting your image.

How to organize a corporate seminar?

Organizing a corporate seminar requires time and specific expertise. The ideal solution is to call on professionals who are experienced in this field. This is exactly what Agence IS offers you. To ensure that your seminar is unlike any other, we put all our skills at the service of your project, providing a tailor-made organization. Your identity becomes the cornerstone of the event. Thanks to our expertise, your internal communication becomes a powerful tool that supports your employer brand among your employees.

Agence I.S (an event and marketing communications agency based in the Paris region), through its IS Corporate division, specializes in providing tailor-made services and managing this type of project. Whether your project is local, national, or international, if you have an idea, we can answer your questions and help you bring it to fruition. .