YOUR EVENT COMMUNICATION STRATEGY AND SPORTS MARKETING

Sport, with its global reach, economic impact, and values, addresses numerous societal challenges (education, socialization, integration, and public health). The renown and popularity of those involved in the sports world make it an increasingly essential lever in communication strategies and brand marketing. Its ever-closer connection with the business world and institutions reflects a strong desire to associate one's image with a dynamic world offering countless powerful messages. Today, many players (outside this market) are leveraging sport for their event communication, because choosing to integrate a sports marketing strategy is just as beneficial for business development as it is for brand image. Utiliser le marketing sportif ? Oui mais pour quels objectifs ?
The world of sports and its associated marketing can't be improvised. It requires knowledge of the participants and their expectations, the fans and the teams, the brands and their products... and staying up-to-date with sports news, market trends, and event timing. In short, becoming a specialist!
So, if you answered yes to any of these questions (this list is not exhaustive) and believe that sports marketing can enhance your event communication strategy, don't hesitate any longer!

• Does the company or organization I represent share common values ​​with certain sports, teams, athletes, or tournaments? ☑️
• I'm looking for an audience reach that can be local, national, or international? ☑️
• I want to develop my brand/product awareness to increase sales to a new audience? ☑️
• I'm looking for a platform that will allow me to communicate simultaneously or separately through media and non-media channels? ☑️
• I want to diversify my messaging and break down the barriers of my target market? ☑️
• I want to create different, creative, and participatory event activations? ☑️
• I want to associate my image with a partner that my clients recognize and appreciate? ☑️
  
  As you've probably gathered, a sports-based communication and marketing strategy is a very attractive tool due to the opportunities it offers, but it requires careful preparation. To be effective, you need to select the right sport, the right player or team, choose the right partner, sponsor the right event at the right time, and target the right audience. The possible actions are numerous, including influencer marketing, athlete sponsorship, event naming rights or partnerships, and activations. The I.S. Agency, through its customized support, will answer your questions and help you find the most suitable strategy for your objectives, products, and services.
  
  Some Steps to Support the Implementation of Sports Communication
  
• Step 1: Analyze your organization's current situation and the objectives you wish to pursue in your sports communication efforts.
• Step 2: What focus do you want to emphasize in your communication (values, brand, product, etc.)? Highlight the strengths you want to bring to the forefront and identify the weaknesses you need to address.
• Step 3: Establish the target budget you wish to invest in your future activities. This will be determined based on your desired audience size and reach (local, national, or international).
• Step 4: Identify the sport, athlete, club, event, etc., that best aligns with your project. We are now at the project stage, and this provides a framework and a reference point for future research and proposals.
• Step 5: Determine the preferred communication channels on which you will base your actions, depending on the target audience.
  
• Step 6: Create a strategic and project management plan related to the team, the sport, etc., in which you will have invested, to track the progress of your communication campaigns, events, etc.
  
  Some examples of sports partnerships and marketing strategies managed by the agency.
  Event Sponsorship:
  ☑️ Nike: Kilometers for Women #we own the night
  ☑️ Yonex: The Legend Vision World Tour in Paris
  ☑️ CDFAS: Paris 2024 Press Conference
  ☑️ Sidaction: 10km La Noctambule
  
  Sports Ambassador Partnership:
  ☑️ Go Sport: Sissi Mua x Go Sport Training Festival
  ☑️ Colas: Paula Radcliff - Christine Arron - Jean Pierre Papin x Colas Team Cup
  ☑️ Asics: Team management for running and trail athletes
  ☑️ Biocodex: Creation of a Stimium brand ambassador team
  
  Sports Activation:
  ☑️ Nike: Eliud Kipchoge in Paris
  ☑️ Nike: Kevin Mayer Experience
  ☑️ Under Armour: Boxing with Suliman Sissoko
  ☑️ Speedo: Florent Manaudou for the Speedo Fit Challenge
  ☑️ Vinci Construction France: Seminar facilitation with Romain Barnier and Renaud Longuèvre
  
  
  Thus, all these steps are essential to avoid falling into the trap of an unoptimized sports marketing investment with no return. This is a program that Agence I.S (located in the Île-de-France region, near Paris and Lille), through its IS Sport division, can help you implement thanks to its expertise and strategic vision for supporting and managing sports marketing projects. If you have a project or an idea, we can answer your questions and support you in its optimal realization, in France or internationally.