EVENT PRODUCTION: FROM CONCEPTUALIZATION TO PROJECT MANAGEMENT

Creating and managing a concept in event production involves starting with your objective and target audience (commercial, product, time period, etc.), linking them to a creative idea, and then managing its operational, logistical, and technical implementation. From strategic recommendations to final execution, including budgeting, specifications, creative direction, and numerous organizational and operational aspects, the number of skills required is countless. Therefore, organization, coordination, rigor, methodology, and stress management will be the keys to your success!

Designing an Event with Complete Peace of Mind...

Whether it's a product launch, an evening for your employees, an experience to thank clients, a public event, etc., you need to choose the purpose of the concept.

Promote; Unite; Entertain; Present; Thank? Why do you want to organize your event? The goal of your event must be clear in order to create a precise brief for your agency and service providers. Therefore, specifying the objectives means considering both quantitative and qualitative aspects.

Also read: if you are looking to properly brief your agency
Is organizing an event simple?
It all depends on several important factors you'll need to consider.

1. Your project and its scope: The higher the objectives, the more complex the technical concept, etc., the more skills you'll need.
2. Your experience with this topic: Is this your first event? Are you repeating a project you've already completed? Is this a new technology? Project management isn't something you can just wing; it requires experience and expertise.
3. Your resources: First, internal resources: What skills do you have in-house (creative resources, legal resources, logistical resources, etc.)? Second, external resources: Are you working with an agency? Have you already identified service providers to meet your needs and specifications?
4. Your timing: The tighter the timeframe, the greater the pressure, and the more productive solutions you need to find to achieve the desired success!
5. Your budget: Be consistent; everything has a price. Align your expectations and specifications with a realistic budget as much as possible. The opposite will only lead to disappointment.
6. Your problem and objectives: No need for a long explanation; a clear problem can be expressed in a single sentence. So, have you already defined one for your project? From this, you can then determine your priority and secondary objectives.
7. Your internal constraints: Ensure that the dates, locations, and availability align with your project to prepare for unforeseen events, right up to the last minute.
   
   And that's where the agency comes in to conceptualize, produce, and manage your event. It's at this point that entrusting the project to a specialist becomes truly meaningful. Designing an event around your needs ensures a perfect match with your objectives and adaptability to your environment.
   
   Managing Your Event
   After the conceptualization phase, let's address a fundamental aspect of bringing your event to fruition: ITS MANAGEMENT.
   
   In short, all the operational aspects of the event (technical, logistical, security, human resources, etc.). Managing an event can require a high level of expertise and a strong organizational strategy.
   
   In no particular order of importance (and without being exhaustive), because ultimately everything counts. It's the sum of each point that will produce a successful event. The project management will cover the following elements:
   
   • The budget plan, including the selection and management of service providers, technical evaluation, etc.
     
   • Communication, including the creation of a graphic charter, its variations, advertising materials, the communication plan, and relations with the press and media in general.
     
   • Booking and managing the event venue.
     
   • Security, including compliance with regulations, permit applications, and security services.
     
   • Logistics, including equipment transport, setup and dismantling, and storage.
     
   • Administrative tasks, including preparing permit applications and submitting declarations to the relevant authorities.
     
   • Production: lighting, sound, stage setup, etc.
     
   • Audiovisual: including the necessary equipment for video recording.
     
   • ...
     
     In conclusion, designing and managing an event production requires experience, expertise, and creativity. We are at the heart of our agency's business, showcasing your image with the appropriate resources and expertise.
     
     I.S Agency (located in the Île-de-France region, near Paris), through its IS Sport, IS Brand, and IS Corporate divisions, specializes in the creation, production, and management of 360° event and marketing projects. Whether your project is local, national, or international in scope, if you have an idea or a project in mind, we can answer your questions and support you in its optimal realization.