SPORT MARKETING AND YOUR BRAND STRATEGY
SPORTS MARKETING AND COMMUNICATION CONSULTING AND STRATEGY
Whether you're a public or private advertiser, association, foundation, club... whatever your sector, sport is a powerful and effective communication tool when properly integrated into your communication strategy.
OK, VERY GOOD, BUT WHAT ARE WE TALKING ABOUT?
Sports marketing encompasses all the marketing and communication techniques and strategies applied to various sporting fields. The sports world, constantly seeking to diversify its revenue streams, also offers numerous opportunities for companies to communicate, whether they originate from the sporting world, operate in the industrial, healthcare, or consumer goods sectors. Thanks to its ever-increasing visibility (both in terms of audience and the experience it offers), sport is an interesting medium for communication strategies.
Faced with increasingly intense competition, brands, advertisers, professional clubs, sports associations, and more all want to make a lasting impression to enhance their brand image and increase their visibility. Sports marketing is therefore a powerful communication tool, conveying values that generally resonate with society.
Team spirit, courage, humility, solidarity, a taste for challenge, technology… The tangible messages you want to convey will surely find a suitable medium for a clearly identified target audience. Athletes today are as much performers as they are influencers. Clubs are equally influential, and their communities will be all the more receptive to your message if it is delivered through a channel they regularly follow.
A CODIFIED UNIVERSE WITH MANY SPECIFICITIES
Whether it's to increase visibility and brand awareness, improve brand image, or boost sales, a communication strategy can leverage sports marketing, but how do you go about it? Athlete partnerships, advertising, event sponsorship, product placement, public events, themed events...? The options and strategies are numerous, allowing you to find the path best suited to your objectives.
Quelques conseils pour construire sa présence, son identité et sa communication dans l'univers du sport
- Identify and define the strategic themes you wish to promote in the world of sports. 2- Highlight the objectives you are aiming for through a sports marketing strategy. 3- Analyze your company, association, etc., situation to identify the content and values to communicate (highlight both the positive and negative aspects to avoid unpleasant surprises). 4- Establish your budget to know the foundation upon which to build. This step is essential for deciding on the strategy to adopt (media, deadlines, communication channels, etc.). 5- Choose the channels (media and non-media) through which you will transmit your message. They must be chosen according to the target audience you wish to reach.
- Identify the project's key performance indicators (KPIs) for effective tracking at the end of the campaign. Feedback on the actions taken is necessary to highlight elements to modify, consolidate, or retain for a future campaign.
7- Finally, it's time to implement the project management plan based on the team and the sport you have chosen.
The I.S Agency (located in the Île-de-France region, near Paris), through its IS Sport division, specializes in consulting and managing communication and marketing strategies within the sports industry. Do you have a project or an idea? We can answer your questions and support you in its successful implementation.
