😄CLIENT : LE COQ SPORTIF X INTERSPORT
📅 PERIOD : OCTOBER 2019
📝PROJECT : DIGITAL AND RETAIL ACTIVATION FOR RUGBY XV DE FRANCE JERSEY
📢CHALLENGE : Support the campaign for the new XV de France jersey "YOU ARE OUR JERSEY" within all Intersport stores via a dedicated trade action.
👍RESULTS : Conceptualization and creation of a digital challenge. Digital device relayed and supported by a POS program and product promotion in more than 200 corners of the brand. Result: several hundred connections to try to win prizes offered by the partner of the France team (balls, shirts, balls and shirts signed by the France team). A fun, differentiating, national challenge to create links with supporters, create traffic and animation at the point of sale.
- Date :2019 - 10
- Hub :IS Studio
- Services :Field activations, Product launch, Trade marketing, Digital expérience, POS advertising and display, Graphic design 2D / 3D