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NIKE

NIKE - PRODUCT LAUNCH REACT

IS Brand Experience - 2018 - 02

😄CLIENT : NIKE

📅 PERIOD: FEBRUARY 2018

📝PROJECT: NIKE REACT PRODUCT LAUNCH

📱CHALLENGE: Create an unprecedented event in Paris for the launch of the new range of REACT by Nike running shoes for the press and fashion / sport / lifestyle influencers

👍RESULTS: Conceptualization, production, and organization of the European launch of the shoe at the Parc des Princes with the setting up of a unique experience, the installation of a giant zip line above the lawn, product presentation areas (laboroom, experiences and live product testing), sporting challenges, visual and sound animations, VIP intervention management (PSG player). Results: attendance of 200 participants with European PR fallout (Press, Social Networks, TV).

đŸŽ„Discover the event: br/> âžĄïžRĂ©cap Event

©Photos Credit : @Studio White Production

©VidĂ©o : @Run_X

  • Date :
    2018 - 02
  • Hub :
    IS Brand Experience
  • Services :
    Press - Medias Event, Product launch, Creative direction, Artistic direction, Stand and fixture design, Event management.
  • Talents :
    Edinson Cavani

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SPEEDOVINCI CONSTRUCTION FRANCE
ISOSTARNIKECOLASFITNESS PARKF.F.RGO SPORTINTERSPORTJORDAN
CDFASF.F.FLE COQ SPORTIFASICSPOLARGAY GAMES PARIS 2018SAUCONYSCHNEIDER ELECTRIC
UNDER ARMOURTRIGGER POINTYONEXRIVPBEATS BY DREBIOCODEXRED BULLDIABOLOCOM
SPEEDOVINCI CONSTRUCTION FRANCE
ISOSTARNIKECOLASFITNESS PARKF.F.RGO SPORTINTERSPORTJORDAN