😄CLIENT : NIKE
📅 PERIOD: FEBRUARY 2018
📝PROJECT: NIKE REACT PRODUCT LAUNCH
📢CHALLENGE: Create an unprecedented event in Paris for the launch of the new range of REACT by Nike running shoes for the press and fashion / sport / lifestyle influencers
👍RESULTS: Conceptualization, production, and organization of the European launch of the shoe at the Parc des Princes with the setting up of a unique experience, the installation of a giant zip line above the lawn, product presentation areas (laboroom, experiences and live product testing), sporting challenges, visual and sound animations, VIP intervention management (PSG player). Results: attendance of 200 participants with European PR fallout (Press, Social Networks, TV).
🎥Discover the event: br/>
©️Photos Credit : @Studio White Production
©️Vidéo : @Run_X
- Date :2018 - 02
- Hub :IS Brand Experience
- Services :Press - Medias Event, Product launch, Creative direction, Artistic direction, Stand and fixture design, Event management.
- Talents :Edinson Cavani