😄CLIENT : WIT x NIKE
📅 PERIOD: JUNE 2019
📝PROJECT: NIKE METCON 5 GLOBAL LAUNCH
📢CHALLENGE: Create an event for the global launch of the new Nike METCON 5 and the arrival of the French version of the specialized online store WIT.
👍RESULTS: Creation of an event in a pop-up store combining premium product promotion, physical store, and sporting discovery (testing with thematic cross-fit sessions and meeting high-level athletes ). Results: In one week, several hundred visitors and customers, several hundred participants in the boosted cross-fit sessions.
- Date :06 - 2019
- Hub :IS Brand Experience