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NIKE

GLOBAL PRODUCT LAUNCH : METCON 5

IS Brand Experience - 06 - 2019

😄CLIENT : WIT x NIKE

📅 PERIOD: JUNE 2019

📝PROJECT: NIKE METCON 5 GLOBAL LAUNCH

📱CHALLENGE: Create an event for the global launch of the new Nike METCON 5 and the arrival of the French version of the specialized online store WIT.

👍RESULTS: Creation of an event in a pop-up store combining premium product promotion, physical store, and sporting discovery (testing with thematic cross-fit sessions and meeting high-level athletes ). Results: In one week, several hundred visitors and customers, several hundred participants in the boosted cross-fit sessions.

  • Date :
    06 - 2019
  • Hub :
    IS Brand Experience

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SPEEDOVINCI CONSTRUCTION FRANCECCI ILE DE FRANCEMINISTÈRE DES ARMÉES
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