😄CLIENT: UNDER ARMOR X INTERSPORT
📅 PERIOD: SEPTEMBER 2019
📝PROJECT: ACTIVATION RETAIL RUSH PRODUCT RANGE
📢CHALLENGE: Support the launch of the Rush product within the Intersport store chain through a dedicated trade action.
👍RESULTS: Conceptualization, production, and organization of the Rush Challenge (challenge in physics with digital relay). National event in 10 stores for 4 days! Result: several hundred people challenged themselves to try to meet Teddy Riner on a challenge engaging for the consumer and for the brand.
- Date :2019-09
- Hub :IS Brand Experience
- Services :Field activations, Trade marketing, Digital expérience