😄CLIENT : NIKE

📅 PERIOD : SEPTEMBER 2026

📍PLACE : CHAMONIX

📝PROJECT : ACG EXPERIENCE

📢CHALLENGE : Conceive and produce an immersive, 360° brand activation in an alpine setting to leave a lasting impression and elevate the profile of Nike ACG during the 2026 UTMB.

👍RESULTS : TFor this large-scale project in the heart of the Chamonix Valley, our teams successfully met the challenge of establishing a strong presence for Nike ACG during UTMB week. From the initial concept to on-site execution, the agency orchestrated five key activations designed to leave a lasting impression and anchor the brand within its natural environment:

• Athletes House: An exceptional base camp, set up for three weeks to provide the brand’s athletes with a dedicated space for living, recovery, and preparation.
  
  
• Media & Creators Journey: A bespoke immersive experience for journalists and content creators, combining discussions, workshops, and field-testing of products (art direction: @ConsulStudio).
  
  
• GOAT 1000 (Vertical Kilometer): A demanding athletic challenge on the slopes of Chamonix, celebrating personal limits and testing equipment under extreme conditions (art direction: Sunst Studio | branding production: satis&fy AG).
  
  
• Pickle Juice Activations: Unconventional refreshment and engagement stations set up along the race routes, adding a quirky, refreshing touch for the participants (art direction: Sunst Studio | branding production: satis&fy AG).
  
  
• Chamo Camo Activations: An outdoor scavenger hunt and orienteering game in the heart of the mountain range, inviting participants to explore the terrain while discovering the visual identity of the collection.
  
  The initiative relied on a blend of creativity, logistical rigor, expertise in the alpine environment, and operational excellence to deliver a truly bespoke program.
  
  

🎥Discover activation :
➡️ Aftermovie : Click HERE

🔗Discover other projects for NIKE
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...