• 😄CLIENT : ** SCHNEIDER ELECTRIC

📅 PERIOD: APRIL 2026

📍PLACE : PARIS

📝PROJECT: PRODUCTION OF EXPERIMENTAL ZONES AT THE SCHNEIDER ELECTRIC MARATHON RUN EXPERIENCE EXHIBITION

📢LE CHALLENGE: Connecting the energy of running with Schneider Electric's expertise by associating it with the brand's products. How to capture the attention of visitors rushing through the aisles of the Running Show?

👍 THE RESULTS: The challenge for the agency was to design and create disruptive experiential zones with the goal of transforming a flow of passive visitors into engaged participants, inviting them to slow down and discover the world of Schneider Electric through playful, tactile, and memorable interactive modules.

Our achievements: Consulting on the creative direction of the various wall displays based on the brand's offerings, creating an allegory between "sports" and "building energy management." By identifying three key brand offerings, we built a three-phase storytelling narrative:

• The heart of the athlete and the heart of the home: the electrical panel
• The art of pacing with Wiser home automation and intelligent energy management
• The science of charging with Odace USB sockets and charging stations
  Manufacturing of two product demonstration modules:
• Custom creation of a Batak Paris Marathon using Odace two-way switches (a bespoke electrical, electronic, and digital development).
• Custom creation of a Wiser connected home in LED neon, connected and controllable via a touchscreen.
  In numbers: Over 800 participants in the Batak, representing 16,000 interactions with the new Odace system, and 180 bibs for the 2027 marathon awarded. Hundreds of stops at stands and murals created specifically for the event.
  
  📸 Photo credit : Quentin Lab
  
  
  🔗Discover other projects for SCHNEIDER ELECTRIC
  
  © A project managed by the Brand Experience division of Agence IS.
  
  

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...