😄 CLIENT : SCHNEIDER ELECTRIC

📅 PERIOD: MAY - JUNE 2026

📍PLACE : FRANCE

📝PROJECT: NATIONAL ROADSHOW ''THE GREEN ROAD''

📢LE CHALLENGE: Designing the 4th edition of the "LA ROUTE VERTE" national roadshow with an increasingly eco-responsible approach, aiming to strengthen ties with electrical installers and distributor partners while supporting them in the small commercial sector and the modernization of residential housing.

👍 THE RESULTS: A must-attend roadshow for direct engagement with the professionals who use the brand's products and services! Following three previous editions, Schneider Electric is hitting the road across France once again to kick off its fourth edition.

The goal: to engage in direct dialogue with tradespeople, address their day-to-day challenges, and introduce them to solutions that reduce the time spent on technical planning and installation. The event highlights the evolution of the iconic Odace range (featuring a 16.5 mm deep mechanism, the Odace Architecte line, and recycled materials) as well as the EcoSet Config software, combined with a network of local panel builders.

The program includes product presentations, demonstrations, exclusive promotional activities, hands-on workshops to test the products, expert discussions, and a fun "Final Whistle" activity—a nod to the major international sporting events taking place in the summer of 2026.

In figures:

• 70 stops across France at partner distributors' locations.
• Over 2,000 visitors (electrical installers and distributors).
• An all-electric fleet embodying a commitment to sustainable mobility.
• Presentation of key innovations for the residential and small commercial markets.

An eco-friendly mobile initiative designed to meet industry professionals directly in the field.

🎥 Discover the Roadshow : ➡️ Click HERE

📸 Photo credit : SIX77 PRODUCTION

🔗Discover other projects for SCHNEIDER ELECTRIC

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...