😄CLIENT : REMATCH x NIKE

📅PERIOD : AVRIL 2026

📍PLACE : PARIS (LE MARAIS)

📝PROJECT : POP-UP EXPOSITION & VENTE : « DO IT AGAIN »

📢CHALLENGE : Supporting the exclusive partnership between the vintage collective Rematch and the sportswear brand Nike to design a temporary immersive experience in the heart of Paris during the Paris Marathon weekend. The challenge was to materialize the "obsession with running" through a hybrid space, capable of appealing to running culture enthusiasts and the general public.

👍RESULTS : A premium concept store and pop-up exhibition, orchestrated in a space in the heart of the Marais district, welcomed visitors free of charge over two strategic days.
The venue featured a sophisticated scenography showcasing a collection of American running t-shirts from the 80s and 90s, a corner dedicated to the Nike archive, and a dynamic activation zone for testing the new Nike Pegasus 42.
The experience was further enhanced by an immersive artistic presentation of immersive video content by Hugo Campan.
The agency's role included the complete production of the event, from concept and space design to the coordination of the various exhibition, sales, and testing areas.

🎥Discover the Event: ➡️ Clik HERE

📷 Photo Credits © @tomahawk.__ / Agence IS

🔗Discover other projects for NIKE

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...