DIGITAL AND RETAIL ACTIVATION : RUGBY XV DE FRANCE JERSEY
IS Creative Studio
😄CLIENT : LE COQ SPORTIF X INTERSPORT
📅 PERIOD : OCTOBER 2019
📍PLACE : FRANCE
📝PROJECT : DIGITAL AND RETAIL ACTIVATION FOR RUGBY XV DE FRANCE JERSEY
📢CHALLENGE : Support the campaign for the new XV de France jersey "YOU ARE OUR JERSEY" within all Intersport stores via a dedicated trade action.
👍RESULTS : Conceptualization and creation of a digital challenge. Digital device relayed and supported by a POS program and product promotion in more than 200 corners of the brand. Result: several hundred connections to try to win prizes offered by the partner of the France team (balls, shirts, balls and shirts signed by the France team). A fun, differentiating, national challenge to create links with supporters, create traffic and animation at the point of sale.
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...
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