😄CLIENT : NIKE
📅 PERIOD: JANUARY 2020
📍PLACE : PARIS
📝PROJECT: SUPER REP PRODUCT LAUNCH ACTIVATION
📢CHALLENGE: Create a field activation for the launch of the new NIKE SUPER REP.
👍RESULTS: Creation of an activation in the Beaugrenelle shopping center with 4 training sessions for the general public with the quadratic Episod x Wild and the Moon x Nike x Beaugrenelle. Free sold-out sessions, discovery of the product by several hundred consumers, creation of qualitative traffic for targeted recruitment for the shopping center.
Photo credit : @6.77 prod
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...