RETAIL ACTIVATION : METCON 5
IS Brand Experience
😄CLIENT : NIKE x GO SPORT
📅 PERIOD: SEPTEMBER 2019
📍PLACE : PARIS
📝PROJECT: RETAIL METCON 5 ACTIVATION AT GO SPORT
📢CHALLENGE: Create an event to support sales of the new Nike METCON 5 within the Go Sport store chain through a dedicated trade action.
👍RESULTS: Creation of an activation at the brand's flagship store in La Défense, with an athlete interview session, product testing via a cross-fit session in the store.
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© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...
- Date :2019 - 09
- Hub :IS Brand Experience
- Talents :Laurie Thilleman, Willy Georges
- Expertise(s) :