😄CLIENT : NIKE
📅 PERIOD : OCTOBER 2018
📍PLACE : PARIS
📝PROJECT : ACTIVATION RETAIL NIKE OVERSPEED
📢CHALLENGE : Support the Nike brand in an in-store activation associating the partnership with the Course Golden Blocks and the product launch of the Nike Pegasus 35
👍RESULTS : Establishment of a complete event experience with testing of the product on a mat and live results, charitable action for the Golden Blocks association (€ 1 for each meter traveled), full branding of the interior space (wall, floor, post, specific furniture) and store exterior (window).
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...