😄CLIENT : FITNESS PARK (MOOVING GROUP)
📅 PERIOD : MAY - SEPTEMBER 2023
📍PLACE : FRANCE
📝PROJECT : FITNESS PARK HEROES 2ND EDITION
📢CHALLENGE : Organize the second edition of the Fitness Park Heroes competition for the leading brand in the fitness market. Renew the selection method for maximized participation.
1. A national roadshow of 40 dates in clubs across the four corners of France to select 48 athletes (24 men and 24 women) who will participate in the maxi-final. The Fitness Park Heroes qualifiers are more than just a competition. It's a celebration of fitness, determination and passion for pushing your limits. Qualification events are carefully designed to test athletes' skills in various areas of fitness: pace, power, resistance, intensity.
2. A maxi event for the big Finale Fitness Park Heroes. One date : September 23, 2023. A strategic place: the canopy of the Forum des Halles. One goal : maximum visibility of the brand in the capital. This tailor-made event with high-end sports production puts the athletes selected into competition during the qualifying phase in June. Competitor or spectator, the Fitness Park Heroes final is an unforgettable day filled with inspiring performances and strong emotions.
For the agency: from the conceptualization to the production of the entire event and the competition, including the setting up of a registration platform and the operational management of the [roadshow](https:// www.agence-is.fr/expertises?expertise=ROADSHOW) on 35 dates across France. In numbers: several thousand participants came to challenge each other to excel and surpass themselves. Significant local spin-offs, visibility on all media, reinforcement of the brand's image, targeted communication for the 500,000 members...
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...