😄 CLIENT: INTERSPORT

📅 PERIOD : AVRIL 2026

📍PLACE : VERDON

📝PROJECT : COMBINING TECHNICAL PRODUCT PRESENTATION AND IMMERSIVE BRAND EXPERIENCE

📢 CHALLENGE :Supporting the distributor to put their own brand McKinley outdoor equipment to the test in the field with influencers and media during a total disconnection.

👍 RESULTS : An exclusive activation called "Turquoise Vertigo" was created to offer a memorable brand experience in the heart of Europe's largest canyon. An intense 3-day outdoor multi-activity program:

• 24 km of electric mountain biking on the Route des Crêtes,
• 16 km of technical hiking on the Blanc-Martel trail,
• An adventure canoe trip combined with a premium welcome at a 4-star Hotel & Spa and personalized, tailor-made touches (collector's items, iron-on patches).
  
  A carefully integrated brand presence on-site, combined with the deployment of a dedicated production team (specializing in outdoor photography and videography), captures the authenticity of the adventure and encourages the spontaneous creation of high-quality content. The shared content associated the collection with a sense of exploration and technical performance in the great outdoors.
  
  The raw and wild setting of the event allowed McKinley's product story to be told organically, generating engaging testimonials and visually striking images. The brand thus benefited from targeted visibility and maximum impact, reinforcing its legitimacy and appeal within the outdoor community.
  
  In conclusion, the event was a success, generating high-impact content for McKinley and positively strengthening the brand image and technical expertise of the distributor in the outdoor segment. To top it all off, a huge thank you to the talented photographer for the project for their exceptional photos!
  
  📷 Crédit photo : @paul_patrix
  
  For discovering other project for Intersport : cliquez ici.
  
  © A project managed by the Brand Experience division of IS Agency.
  
  About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...