😄CLIENT : NIKE x PLAY INTERNATIONAL x KEVIN MAYER TEAM
📅 PERIOD : APRIL 2022
📍PLACE : BONNEUIL SUR MARNE
📝PROJECT : THE MAYER EXPERIENCE
📢CHALLENGE : Support the Nike brand and the association Play International in their partnership with the champion Kevin Mayer (World Champion and Decathlon Record Holder) for the production of the Mayer Experience (Concept created by Kevin Mayer in 2018).
👍RESULTS : On the program for the agency, the organization (reception, branding, coaching, goodies, catering...) of an afternoon of sport with 238 children aged from 8 to 11, in Bonneuil sur Marne, who came to test themselves on the 10 disciplines of the decathlon. All under the wise advice of the legend of the French decathlon. A real moment of sharing, transmission and awareness of equality between girls and boys, the promotion of healthy, sport and the fight against discrimination.
🎥 Discover the film of the event :
📷 © Photo credit : Agence MIDI : QUINZE
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...