😄 CLIENT: INTERSPORT

📅 PERIOD : MARS 2026

📍PLACE : PARIS

📝PROJECT : COMBINING PRODUCT LAUNCH AND BRAND EXPERIENCE

📢 CHALLENGE :Support the retailler in presenting their own brand, Energetics Yoga products, to sport womens content creators.

👍 RESULTS : An activation created for 10 content creators to offer an immersive and memorable brand experience within the Kind Studio. The experience focused on well-being, featuring a yoga session and personalized touches (customized packages).

A branded space in the brand's colors, combined with meticulous set design, encouraged the spontaneous creation of authentic, high-quality content. This shared content associated the collection with a sense of exclusivity and well-being.

The event setting allowed the collection's story to be told organically, generating testimonials and visually striking content. The brand thus benefited from a wave of engaging posts, strengthening its image and appeal to the target audiences.

In conclusion, the event was a success, generating significant visibility for the new collection and positively reinforcing the retailer's brand image.

📷 Crédit photo : @melina_machenaud

Pour découvrir d'autres projets pour Intersport : cliquez ici.

© A project managed by the Brand Experience division of IS Agency.

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...