😄CLIENT : NIKE

📅 PERIOD: JULY 2012

📍PLACE : PARIS

📝PROJECT: WORLD BASKETBALL FESTIVAL: TRIAL ZONE NIKE

📢CHALLENGE Create an event operation for the Nike + Basketball product launch.

👍RESULTS: Creation, production of the Trial Zone at the World Basketball Festival, hardwear - softwear management. 4 days of entertainment, several hundred product tests and performance reports.

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© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...