😄CLIENT : NIKE

📅 PERIOD : NOVEMBER 2021

📍PLACE : PARIS

📝PROJECT : ELIUD KIPCHOGE IN PARIS

📢CHALLENGE : Support the brand for the launch of its new high-end running shoe (the Nike Air Zoom Alpha Fly Next Nature) with the presence of the ambassador Eliud Kipchoge (Double Olympic Marathon Champion, World Distance Record Holder), present in Paris on the occasion of its participation for the event Marathon pour Tous organized by the COJO Paris 2024.

👍RESULTS : On the program for the agency, a 360° promotion including organization, reception and production of a special moment with the legend of the marathon. A real moment of sharing with athletes of all levels at the Nike House Of Innovations on the Champs Elysées where a visit to the flagship was followed, product signature, souvenir photos, product presentation ... There followed a press conference in the form of an interview hosted by Sandy Heribert at the Elysée Biarritz. In order to be in line with the durable characteristics of the shoe (made from 50% recycled materials), the event put the “Move to zero” in the spotlight thanks to a scenography imagined by AGENCE IS and produced entirely from recycled and / or recyclable materials.

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📷 © Photo credit : Romain Bourven / Agence 6.77 Production

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...