😄CLIENT : ASICS
📅 PERIOD : SEPTEMBER - OCTOBER 2023
📍PLACE : FRANCE
📝PROJECT : FEEL THE COMFORT TOUR
📢CHALLENGE : Meet all athletes (from addicted runners to beginners) to discover and test the brand's products through sporting challenges based on the essential qualities of the shoes (comfort, stability, speed).
A 7-tour date tour covering the territory from north to south stopping in high traffic locations (shopping mall, public squares, sports stores, stadium). All associated with strong brand visibility thanks to a OOH campaign with multi-format supports during the back-to-school/club period.
For the agency: from conceptualization to production of the entire roadshow. A tour combining product promotion, event experience and visibility - brand awareness. In figures: Several thousand tests through as many challenges done with shoes on. And for the lucky ones, thousands of gifts and dozens of pairs of shoes won thanks to the running wheel!
🎥 Discover the event :
➡️Aftermovie : Click HERE
© Crédit vidéo : @ Peignée Verticale
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...