😄CLIENT : NIKE
📅 PERIOD : SEPTEMBER 2023
📍PLACE : CHAMONIX
📝PROJECT : ATHLETES CAMP IN ®Dacia UTMB
📢CHALLENGE : Support the brand to support its presence at the world's leading trail event and promote the launch of the new performance trail shoe models to the target community.
👍RESULTS : An exceptional experience during the ®Dacia UTMB 2023 to discover, like never before, the all-new Nike Ultrafly trail shoe and associated textile ranges 🌟
Imagine: chalets incorporating an exclusive showroom display featuring Nike Trail products, combined with an immersive experience combining innovative technology and elegant design to appeal to demanding enthusiasts.
All facing Mont Blanc with breathtaking views... 🏞️👟
And for the lucky participants, a set of services for runners to make the experience complete:
✅ Recovery area with ice bath and jacuzzi
✅ Treatment area with massages, physiotherapists, and tape
✅ Exclusive Nike gifts with product customization to support participants in their practice.
On the agenda for the agency, the organization and general coordination of activation, management of hospitality and transport, organization of influencer, media and VIP experiences, management of activities and services for runners.
🎥Discover activation :
📷 © Florian Keller
🔗Discover other projects for NIKE
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...