😄CLIENT : PLAYMODE / NIKE
📅 PERIOD : OCTOBER 2012 / OCTOBER 2013
📍PLACE : ALGIER (ALGERIA)
📝PROJECT : 5KM / 10KM # WE RUN ALGIER
📢CHALLENGE : Create and support the implementation of the first road race organized by a private operator in Algeria, relay race of the Nike # WE RUN campaign. Then, organization of the second edition a year later.
👍RESULTS : A first edition on a 5km race with 5000 participants. Then, evolution of a 5km to 10Km race with 8000 participants. Organization, production, management of the event (race, village, activations, production supports) in support of the local operator.
🎥Discover the event :
➡️Film édition 2013
© A project managed by the Sport division of Agence IS.
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