😄CLIENT : PLAYMODE / NIKE

📅 PERIOD : OCTOBER 2012 / OCTOBER 2013

📍PLACE : ALGIER (ALGERIA)

📝PROJECT : 5KM / 10KM # WE RUN ALGIER

📢CHALLENGE : Create and support the implementation of the first road race organized by a private operator in Algeria, relay race of the Nike # WE RUN campaign. Then, organization of the second edition a year later.

👍RESULTS : A first edition on a 5km race with 5000 participants. Then, evolution of a 5km to 10Km race with 8000 participants. Organization, production, management of the event (race, village, activations, production supports) in support of the local operator.

🎥Discover the event :

➡️Film édition 2013

© A project managed by the Sport division of Agence IS.

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