😄CLIENT : JORDAN
📅 PERIOD: OCTOBER 2019
📝PROJECT: AIR JORDAN 34 PRODUCT LAUNCH
📢CHALLENGE: Create an event to present the new AIR JORDAN 34 to the press, sports influencers, and the brand's fan community via a tailor-made activation.
👍 THE RESULTS: Creation of a basketball activation at the Hoops Factory with staging for product reveal, seeding, and product testing via a session led by high-level basketball coaches.
- Date :2019 - 10
- Hub :IS Brand Experience
- Services :Product launch, Press - Medias Event, Field activations, Event management.