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JORDAN

PRODUCT LAUNCH : AIR JORDAN 34

IS Brand Experience - 2019 - 10

😄CLIENT : JORDAN

📅 PERIOD: OCTOBER 2019

📝PROJECT: AIR JORDAN 34 PRODUCT LAUNCH

📱CHALLENGE: Create an event to present the new AIR JORDAN 34 to the press, sports influencers, and the brand's fan community via a tailor-made activation.

👍 THE RESULTS: Creation of a basketball activation at the Hoops Factory with staging for product reveal, seeding, and product testing via a session led by high-level basketball coaches.

  • Date :
    2019 - 10
  • Hub :
    IS Brand Experience
  • Services :
    Product launch, Press - Medias Event, Field activations, Event management.

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SPEEDOVINCI CONSTRUCTION FRANCE
ISOSTARNIKECOLASFITNESS PARKF.F.RGO SPORTINTERSPORTJORDAN
CDFASF.F.FLE COQ SPORTIFASICSPOLARGAY GAMES PARIS 2018SAUCONYSCHNEIDER ELECTRIC
UNDER ARMOURTRIGGER POINTYONEXRIVPBEATS BY DREBIOCODEXRED BULLDIABOLOCOM
SPEEDOVINCI CONSTRUCTION FRANCE
ISOSTARNIKECOLASFITNESS PARKF.F.RGO SPORTINTERSPORTJORDAN