😄CLIENT : FITNESS PARK

📅 PERIOD : JUNE - SEPTEMBER 2025

📍PLACE : FRANCE

📝PROJECT : FITNESS PARK HEROES 3RD EDITION

📢CHALLENGE : Organise the third edition of the brand's signature event, the Fitness Park Heroes competition. Open the competition up internationally to attract even more participants..

👍RESULTS :

1. A month-long national roadshow with 20 dates featuring different formats to select the 48 French athletes who will participate in the grand final and the 12 international athletes. Four qualifying dates open to foreign participants, including two in Spain and two in Morocco.
   More than 1,500 athletes will participate in the qualifiers, which are based on carefully designed exercises to select the 60 finalists based on common skills and qualities: rhythm, power, endurance and intensity.
   
2. A grand finale for Fitness Park Heroes. One date: 20 September 2025. One strategic location: the canopy of the Forum des Halles. One goal: to celebrate the essence of this competition: pushing oneself beyond one's limits and achieving peak performance.
   
   For the agency: from conceptualisation to production of the entire event and competition, including setting up a registration platform and operational management of the national roadshow (https://www.agence-is.fr/expertises?expertise=ROADSHOW).
   In figures: visibility on social media for six months, several thousand spectators for the final, targeted communication for a million members, strategic partnerships (Deezer, Optimim Nutrition, Redbull), etc...
   
   🎥 Discover the event :
   ➡️Aftermovie : Cliquez ICI
   
   🔗Discover other projects for FITNESS PARK

© A project managed by the Brand Experience division of Agence IS.

About IS Agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...