😄CLIENT : NIKE

📅 PERIOD : SEPTEMBER 2025

📍PLACE : CHAMONIX

📝PROJECT : ACG EXPERIENCE

📢CHALLENGE : Imagine and manage an immersive, authentic and unforgettable experiences for the Nike ACG range, combining adventure, performance and conviviality, sporting challenges and collective celebration in the heart of the Mont-Blanc landscape... All during UTMB week!

👍RESULTS : Thanks to meticulous organisation, bold creativity and a thorough understanding of the territory, the Nike ACG project orchestrated by our agency achieved exceptional results, strengthening Nike ACG's position as a major outdoor brand at the heart of athletes' needs.

Among the highlights of the project that left a lasting impression and contributed to its success:

• The design and implementation of a 10-day mountain adventure, combining extreme sporting challenges, moments of conviviality and authentic brand experiences to support the launch of the ACG (All Conditions Racing) department and embody the avant-garde spirit of the range.
  In just three days, the Alpine valleys from Switzerland to Chamonix were transformed into a unique playground for sporting experiences. High-altitude hikes and bivouacs under the stars, mountain biking in complete freedom, paragliding to admire the peaks... every moment was carefully designed to offer them a different perspective on the brand.
  
  
• In the run-up to UTMB week, the production and organisation of a legendary race: a vertical kilometre on the iconic Chamonix course. 🏔️🏃‍♂️ A demanding, intense and emotionally charged course. Every detail has been carefully thought out to offer athletes and brand guests a unique experience in an extraordinary setting, where a passion for trail running meets innovation and performance.
  
  
• The management of an Athlete House focused on performance and well-being, where physiotherapists, cold baths, a private chef, Hyperice zones and chauffeur services created a bubble of serenity. A true sanctuary to recharge, refocus and make the most of every moment, offering Nike guests and athletes precious moments of conviviality and authenticity.
  
  
• Warm moments: dinners, lunches, private sessions and product discoveries, all opportunities to share, bond and create unforgettable memories.
  
  
• An exclusive trail experience to take the Nike ACG community into wild territories, far from the hustle and bustle, across three countries: France, Switzerland and Italy. The goal: to passionately encourage these UTMB heroes to push their limits in wild landscapes and off the beaten track. Cheering zones were set up in breathtaking and uncrowded locations, creating moving moments and strengthening the connection with nature.
  
  In the end, it was a challenge met with enthusiasm, embodying a pioneering spirit and the desire to always go further. An inspiring way to launch this new Nike ACG adventure !
  
  

🎥Discover activation :
➡️ Aftermovie : Click HERE

🔗Discover other projects for NIKE
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...