AREA 72
IS Brand Experience
đCLIENT : NIKE
đ PERIOD : SEPTEMBRE 2025
đPLACE : PARIS
đPROJECT : AREA 72
đąCHALLENGE : Support the brand in creating a temporary experiential space to promote the YOUR CHOICE campaign, showcasing new products from the PEGASUS, VOMERO, and STRUCTURE ranges.
đRESULTS : Creation of AREA 72 over a major event running weekend (Paris-Versailles) with a concept offering the best of the running world, where each runner is treated like a top athlete.
The result is three days of exceptional experiences in the heart of the capital, with:
- An area dedicated to immersive product testing: running âboxesâ where you can challenge yourself on a treadmill on the famous CĂŽtĂ© des Gardes.
- An area dedicated to biomechanical analysis: your posture is âscientificallyâ analysed by specialist high-level physical trainers.
- An area dedicated to performance analysis in partnership with Strava: your session is analysed and advice is provided to optimise your daily training.
- An area dedicated to nutrition in partnership with Maurten: which product to consume at what time for what distance and what type of effort...
- An area dedicated to recovery in partnership with Hyperice: all the brand's new products to test, combined with tailor-made physiotherapy sessions.
- And finally, a snack area with the best coffee by Grinding.
All this is complemented by themed conferences, group running sessions, talks, food moments, and more. đ .
In short, an immersive device showcasing high technology featuring Nike products, combined with a wonderful opportunity to celebrate the spirit of running and share unforgettable moments. â€ïž
The agency's remit included comprehensive management of the project, from design to production, including the organisation of experiences and overall coordination!
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đ„Discover activation :âĄïžClick HERE
đ· © Julien Fritsch (@fritsch.works) / Agence IS
đDiscover other projects for NIKE
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...
- Date :2025-09
- Hub :IS Brand Experience
- Expertise(s)Â :

























