PARTNERSHIP ACTIVATION : BADMINTON WORLD CHAMPIONSHIP
IS Creative Studio
đCLIENT : YONEX & BDE
đ PERIOD : AUGUST 2025
đPLACE : PARIS
đPROJECT : PARTNER ACTIVATION AND BRAND VISIBILITY
đąCHALLENGE : Design all of the brand's spaces at the Badminton World Championships in Paris.
đ THE RESULTS : Within the Adidas Arena, design, production and installation of two exclusive areas for the brand, as a major partner of the competition:
- A stringing area dedicated to professional players, offering a bespoke service for their rackets.
- A shop where all fans and visitors can discover and test Yonex products.
- Functional and immersive spaces, conducive to sporting excellence and customer experience.
- Bespoke furniture, fully branded spaces, dedicated product displays using specially developed media.
đ„ Discover activation :
âĄïž Aftermovie : Cliquez ICI
đDiscover other projects for YONEX
© A project managed by the Studio division of Agence IS.
About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...
- Date :2025-08
- Hub :IS Creative Studio
- Expertise(s)Â :
















