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YONEX

PARTNERSHIP ACTIVATION : BADMINTON WORLD CHAMPIONSHIP

IS Creative Studio

😄CLIENT : YONEX & BDE

📅 PERIOD : AUGUST 2025

📍PLACE : PARIS

📝PROJECT : PARTNER ACTIVATION AND BRAND VISIBILITY

📱CHALLENGE : Design all of the brand's spaces at the Badminton World Championships in Paris.

👍 THE RESULTS : Within the Adidas Arena, design, production and installation of two exclusive areas for the brand, as a major partner of the competition:

  • A stringing area dedicated to professional players, offering a bespoke service for their rackets.
  • A shop where all fans and visitors can discover and test Yonex products.

  • Functional and immersive spaces, conducive to sporting excellence and customer experience.
  • Bespoke furniture, fully branded spaces, dedicated product displays using specially developed media.

đŸŽ„ Discover activation :
âžĄïž Aftermovie : Cliquez ICI

🔗Discover other projects for YONEX

© A project managed by the Studio division of Agence IS.


About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

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MINISTÈRE DES ARMÉESCONSEIL NATIONAL DE L'ORDRE DES MEDECINSGO SPORT
NIKECOLASASICSINTERSPORTFITNESS PARKANDROS SPORTSCHNEIDER ELECTRICYONEX
F.F.RF.F.AALLTRICKSSTRAVAISOSTARHOKAJORDANFRANCE PARKINSON
CDFASLE COQ SPORTIFPOLARGAY GAMES PARIS 2018UNDER ARMOURTRIGGER POINTRIVPSAUCONY
F.F.FBEATS BY DREBIOCODEXRED BULLDIABOLOCOMSPEEDOVINCI CONSTRUCTION FRANCECCI ILE DE FRANCE
MINISTÈRE DES ARMÉESCONSEIL NATIONAL DE L'ORDRE DES MEDECINSGO SPORT
NIKECOLASASICSINTERSPORTFITNESS PARKANDROS SPORTSCHNEIDER ELECTRICYONEX