😄CLIENT : INTERSPORT

📅 PERIOD : MARS 2025

📍PLACE : PARIS

📝PROJECT : INTERSPORT X SINEQUANON PARTNERSHIP ACTIVATION

📢CHALLENGE : Imagine an activation to promote INTERSPORT FRANCE's major partnership with the race.

👍RESULTS : THE RESULTS: The retailer entrusted AGENCE IS with the creation and implementation of an exceptional activation campaign. 5 days of activation, starting in the shop on Place de la République and continuing in the race village, all combined with visibility at the event.

The event was a resounding success (over 6,000 participants), with more than a thousand taking part in the various highlights:

• Many had the opportunity to try their luck and win gift cards thanks to our ball machines, adding a touch of excitement to each participation.
  
• A maxi Nike Vomero 18 product testing session with dozens of runners
  
• All the participants were able to appreciate the superb neckband in the brand's colours distributed in the race packages, creating major visibility for Intersport.
  
  For information: the Sinequanon association works to promote equality in sport and enable women to reclaim the public space while combating gender-based violence.
  
  🎥Discover activation :➡️Click HERE
  
  📷 © Photo & video credits : Paul Clichy
  
  🔗Discover other projects for INTERSPORT
  
  © A project managed by the Brand Experience division of Agence IS.
  
  About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...