😄CLIENT : INTERSPORT

📅 PERIOD: APRIL 2025

📍PLACE : PARIS

📝PROJECT: MARATHON EXPERIENCE SALON : INTERSPORT EXHIBITION SPACE

📢CHALLENGE: Supporting the distributor in setting up, for a second year, a space promoting the brand's partnership with France's leading running event, the Schneider Electric Marathon.



👍RESULTS: A premium area covering 120m2 to promote the brand and its products, while offering premium services to visitors (number collection, badging, personalised goodies, product testing, etc.), giving INTERSPORT a qualified presence as a major partner of the event. On the agency's agenda: complete production, from design to concept, including entertainment.

© A project managed by the Brand Experience division of Agence IS.

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📷 @Maxim Sicard

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...