😄 CLIENT: ASICS
📅 PERIOD: FEBRUARY 2023
📝 PROJECT : PRODUCT LAUNCH ASICS GEL NIMBUS 25
📢 CHALLENGE : Support the Asics brand for the launch of the new version of the Gel Nimbus 25 for two targets : distributors / retailers on the one hand and press & influencers on running market on the other hand.
👍 RESULTS: A project entirely imagined and produced by the Agency in the french headquarter of the brand. About the program, the creation of a real product experience in 4 steps: Step 1: blind product testing in an analysis laboratory recreated especially for the occasion Step 2: product presentation in an immersive showroom Step 3: product testing in real conditions on the docks Step 4: futuristic fooding moment
In summary: 2 days of event gather a BtoB and BtoC targets for a product presentation aimed a communication and a multi-channel audience for impact on all platforms
🎥 To discover the full experience with the sports influencer @yanisport :
© A project managed by the Brand Experience division of Agence IS.
🔗Discover other projects for ASICS
📷 Crédit photo : @ Agence IS @Asics France
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...