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NIKE

BREAKING 4 : STORES ACTIVATION

IS Creative Studio

😄CLIENT : NIKE

📅 PERIOD: JUNE 2025

📍PLACE : PARIS

📝PROJECT: NIKE BREAKING 4

📱CHALLENGE: In-store promotion for the track and field event #Breaking 4 and the range of innovative products accompanying athlete Faith Kipyegon in her challenge to run a mile in under 4 minutes.

👍RESULTS: Activation in 4 specialist running shops in Paris: IRUN / SHINZO / DISTANCE / QUATORZE RUNNING.
Simultaneous window advertising in the 4 shops and the creation of a pop-up store event combining premium promotion of dedicated products at IRUN.
In figures: one week of high visibility in the centre of Paris with the best specialists, several dozen visitors and customers in the exclusive pop-up store.

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đŸ“· Credit photo : Agence IS - SIX77 PRODUCTION

© A project managed by the Studio division of Agence IS.

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

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