😄CLIENT : NIKE

📅 PERIOD : AVRIL 2025

📍PLACE : PARIS

📝PROJECT : NIKE RUNNING HOUSE with EIGHT8LINES CREW

📢CHALLENGE : Support the brand during a key period with an activation for launching the Nike Vomero 18 through an event in partnership with one of the capital's leading running crews.

👍RESULTS : 2 days of exceptional experiences in recovery, well-being and lifestyle... An event in the heart of Paris, enhanced by the creation of an ephemeral space offering all runners the chance to discover & test the new Nike Vomero 18, a recovery area, a Yoga & Pilates studio and a beauty zone.
All complemented by DJ sessions, group running sessions, talks, food moments, customization...🎉 .
In short, an exclusive showroom featuring Nike products combined with a fantastic opportunity to celebrate the running spirit and share unforgettable moments. ❤️

On the agency's agenda: general organization and coordination of the project, design, production, organization of experiences... A complete project management!

🎥Discover activation :➡️Click HERE

📷 © Julien Fritsch (@fritsch.works) / Agence IS

🔗Discover other projects for NIKE

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...