• 😄CLIENT : ** SCHNEIDER ELECTRIC

📅 PERIOD: APRIL - JULY 2023

📍PLACE : FRANCE

📝PROJECT: NATIONAL ROADSHOW ''THE GREEN ROAD''

📢LE CHALLENGE: Designing and imagining an eco-responsible roadshow to meet electricity professionals.

👍 THE RESULTS: A roadshow that criss-crossed France at more than 300 stops to meet customers, partners, installers and distributors over a period of more than 3 months, with more than 6,000 customers met by the manufacturer.

A genuine travelling exhibition at the point of sale, the system consisted of four ‘capsules’ travelling in parallel throughout France. Each capsule was located in a maximum of one region, and was used to present and test the company's offers, products and new products. The presentation modules were designed to be towed by hybrid vehicles.

Thanks to our mastery of the production chain, our teams have designed and assembled the 4 bespoke product presentation modules, taking up the challenge of reduced consumption and recyclable materials...

On the agency's agenda: conceptualization, design, production, organization of national roadshows, communication, 360° project management.

On the agency's agenda: conceptualization, design, production, organization of national roadshows, communication, 360° project management. tour deployment.

🎥 : Discover the event :

➡️Aftermovie : CLICK HERE

🔗Discover other projects for SCHNEIDER ELECTRIC

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...