😄CLIENT : NIKE

📅 PERIOD : MAY TO JUNE 2025

📍PLACE : FRANCE

📝PROJECT : ULTIMATE RIDE TOUR

📢CHALLENGE : Design and produce a national roadshow and product-brand experience to support the marketing of the new Nike Vomero 18 at the leading specialist running retailer.

👍RESULTS : A concept that brings together running and gastronomy! #Run, #Eat & #Meat How? Thanks to a Food Truck entirely imagined, designed, and produced by the IS Agency. The goal: to bring together runners from all over France and beyond for a consumer experience combining product presentations, discovering unique running routes, and tastings of local culinary specialties (program created by @theovoyageurgourmand).

A number: 18!
That's the number of successive events our team has led, as well as the number of the new Nike product presented and tested during this tour, namely the Voremo 18.

In short, an exclusive roadshow featuring Nike products combined with a fantastic opportunity to celebrate the running spirit and share unforgettable moments.

The agency's program included the organization and general coordination of the project, design, production, and experience organization... A complete project management package!

🎥Discover activation :➡️Click HERE

📷 © Photo credits : Agence IS / Maxime Sicard / Joffrey Brzoska / Pau / Romain Spaccesi / Arthur Menier
🔗Discover other projects for NIKE

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...