ACTIVATION RETAIL : RUSH IN INTERSPORT
IS Brand Experience
😄CLIENT: UNDER ARMOR X INTERSPORT
📅 PERIOD: SEPTEMBER 2019
📍PLACE : FRANCE
📝PROJECT: ACTIVATION RETAIL RUSH PRODUCT RANGE
📢CHALLENGE: Support the launch of the Rush product within the Intersport store chain through a dedicated trade action.
👍RESULTS: Conceptualization, production, and organization of the Rush Challenge (challenge in physics with digital relay). National event in 10 stores for 4 days! Result: several hundred people challenged themselves to try to meet Teddy Riner on a challenge engaging for the consumer and for the brand.
🔗Discover other projects for INTERSPORT
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...
- Date :2019-09
- Hub :IS Brand Experience
- Expertise(s) :