😄CLIENT : UNDER ARMOR

📅 PERIOD : DECEMBER 2019

📍PLACE : PARIS

📝PROJECT : BOXING WITH SOULEYMANE CISSOKO BY UNDER ARMOR

📢CHALLENGE : Support the Under Armor brand in the organization of an event to highlight its Ambassador Souleymane Cissoko.

👍THE RESULTS : We have created and produced a concept so that fans of the brand and the boxer have a unique experience. The idea is to share boxing training with the champion in an underground environment. For this, we produced a complete scenography in an abandoned warehouse with installation of an official ring / motivating hip-hop sound production / light production on 1,500 m2 / creation of a product showroom space / installation of a performance room. press ... In short, a great production for an unforgettable experience.

🎥Discover the event : ➡️Recap Event

©️ : Photos Credit @albin / Vidéo credit @6.77prod

🔗Discover other projects for UNDER ARMOUR

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...