😄 CUSTOMER: GO SPORT
📅 PERIOD: APRIL 2022
📍 LOCATION: PARIS
📝 PROJECT: GO SPORT TRAINING FESTIVAL
📢 THE CHALLENGE: Support the Go Sport brand in the creation of a mass public event on the theme of training to embody the brand's positioning and break out of the brand's traditional communication campaigns.
👍 THE RESULTS: The creation of a brand experience, the Go Sport Training Festival, a new public event, over 2 days, promoting the practice of fitness and training in all its forms. The concept: offer the possibility of participating in master classes supervised by influencers and coach of fitness / training / yoga to their communities. In short, gather digital world and face-to-face sports during an event. All, in an exceptional environment (Wagram room) with high-level production (advanced scenography, live sound and light show, DJ Set, live recording and broadcasting, etc.), specific servicing (shops, coaching workshops, nutrition area. ..) for all participants.
In numbers: The presence of social media stars from the world of fitness / training / Yoga (Sissy Mua (1.5 million subscribers on Instagram) and the TSE team (551 K), YaniSport (114 K), The Yoginist (118 K), Cyril Benzaquem (104 K), the five-time combat sport world champion, Mathildeyogifit (50 K) and many others...) to supervise 5 master classes including a training evening special TSE Tour. An unforgettable experience for all participants, hundreds of publications shared, hundreds of thousands of impressions on the networks.
📷© Photo credit : 6.77 Production for Agence IS
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...