THE GREEN ROAD 2025
IS Brand Experience
- đCLIENT : ** SCHNEIDER ELECTRIC
đ PERIOD: MAY - JUNE 2025
đPLACE : FRANCE
đPROJECT: NATIONAL ROADSHOW ''THE GREEN ROAD''
đąLE CHALLENGE: Designing a new edition of the national roadshow âLA ROUTE VERTEâ, with an ever more eco-responsible approach, and continuing to bring the brand closer to its partners by contributing to the sustainable transformation of the energy landscape..
đ THE RESULTS: A must-attend event for electrical professionals!
After two successful editions, our teams are once again hitting the roads of France to organise the third edition of the national roadshow to meet the brand's electrician and installer customers.
The aim is to get closer to these customers, exchange ideas directly and showcase the latest innovative solutions (Wiser, Resi9, PrismaSeT XS, Schneider Charge). The programme includes demonstrations, product tests, practical workshops and meetings with experts, all in a friendly, collaborative atmosphere.
On the programme: demonstrations, product tests, practical workshops and meetings with experts, all in a friendly, collaborative atmosphere.
A complete eco-designed project managed at 360° by the agency: from the design to the production of the mobile device for local product presentation and promotion.
In figures:
- 4 devices in simultaneous rotation throughout mainland France and Corsica
. - 70 events at B-to-B distributors.
- Over 3,000 tradespeople, electricians and partners expected.
- A 100% electric system (in partnership with Volkswagen France) to cover thousands of kilometres.
- Dozens of product innovations and over 400 key references in the residential, commercial and industrial markets.
- 30 people involved in manufacturing the modules, + 10 people involved in rolling out the tour.
As mobile and eco-designed as ever, our presentation modules have been designed to be towed by 100% electric vehicles with 4 ID Buzz Cargo by Volkswagen to meet industry professionals.
đž Photo credit : SIX77 PRODUCTION
đDiscover other projects for SCHNEIDER ELECTRIC
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...
- Date :05 / 2024 - 06 / 024
- Hub :IS Brand Experience















