😄CLIENT : JORDAN
📅 PERIOD: OCTOBER 2019
📍PLACE : PARIS
📝PROJECT: AIR JORDAN 34 PRODUCT LAUNCH
📢CHALLENGE: Create an event to present the new AIR JORDAN 34 to the press, sports influencers, and the brand's fan community via a tailor-made activation.
👍 THE RESULTS: Creation of a basketball activation at the Hoops Factory with staging for product reveal, seeding, and product testing via a session led by high-level basketball coaches.
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...