😄CLIENT : NIKE
📅 PERIOD: FEBRUARY 2018
📍PLACE : PARIS
📝PROJECT: NIKE REACT PRODUCT LAUNCH
📢CHALLENGE: Create an unprecedented event in Paris for the launch of the new range of REACT by Nike running shoes for the press and fashion / sport / lifestyle influencers
👍RESULTS: Conceptualization, production, and organization of the European launch of the shoe at the Parc des Princes with the setting up of a unique experience, the installation of a giant zip line above the lawn, product presentation areas (laboroom, experiences and live product testing), sporting challenges, visual and sound animations, VIP intervention management (PSG player). Results: attendance of 200 participants with European PR fallout (Press, Social Networks, TV).
🎥Discover the event: br/>
©️Photos Credit : @Studio White Production
©️Vidéo : @Run_X
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...