😄CLIENT : POLAR
📅 PERIOD: SEPTEMBER 2019
📍PLACE : PARIS
📝PROJECT: IGNITE WATCH PRODUCT LAUNCH
📢CHALLENGE: Create an event for the launch of the new fitness / training watch with the sports press and European fitness / cross-fit influencers.
👍RESULTS: Conceptualization, production, and organization of the European launch in France around a premium scenography for optimal promotion of this new product in the brand's universe. At the same time, setting up a conference, product testings, sports events, visits to Paris. Results: presence of 50 participants with European PR benefits (Press, Social Networks, TV).
©️ Crédit photos : @Peignée Verticale
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...