😄CLIENT : NIKE

📅 PERIOD: SEPTEMBER 2019

📍PLACE : CHAMONIX

📝PROJECT: PEGASUS TRAIL PRODUCT LAUNCH

📢CHALLENGE: Support the brand for the launch of the new NIKE PEGASUS TRAIL to the target community.

👍RESULTS: To combine product presentation and participatory experience, the agency has created a complete set up for the UTMB trail show in Chamonix. On the program, a week of event with a complete product testing area (highlighting the shoe, expert product advice, testing sessions, and a dedicated trail course) designed for all participants.

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...