😄CUSTOMER: SCHNEIDER ELECTRIC
📅 PERIOD: MAY - JUNE 2019
📍PLACE : FRANCE
📝PROJECT: PRODUCT LAUNCH: INTELLIGENT ELECTRICAL PANEL
📢LE CHALLENGE: Create a national event for the launch of a new range with high technological added value (the intelligent connected electrical panel) with a B to B target, direct customers and product resellers.
👍 THE RESULTS: Conceptualization, production, and organization of a national tour with a concept developed around connectivity, the high-tech universe and the invisible. Implementation of a multi-format event roadshow consisting of a mobile cinema room (with the production of a 3D product presentation film), a thematic one-man show, a set up (trade show type) and the development of product display furniture.
IN FIGURES: several thousand building professionals participating in events in the 4 corners of France, 60 events in 5 weeks in points of sale, in premium rooms, etc.
🎥Discover the immersive film :
🎥Discover the global recap event :
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...