😄CLIENT : SAUCONY

📅DATE : JUIN 2018

📍PLACE : PARIS

📝PROJET : PRODUCT LAUNCH: WHITE NOISE SHOES

📢THE CHALLENGE : Create an event for a new running shoe targeting the press and European running/sport influencers.

👍THE RESULTS: Designed, created, and organized the European product launch of the White Noise running shoe by Saucony House. We organised a press conference with product testing, sport events, and a guided tour of Paris. Results: 100 people present with coverage throughout Europe by the press, social media, and TV.

🎥Check out the event : Click here :
➡️Récap event

©️: Photo Credit : @kif Production

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...