😄CLIENT : NIKE

📅 PERIOD : MARS 2026

📍PLACE : ILE DE FRANCE (PARIS)

📝PROJECT : ACG TESTING SESSION

📢CHALLENGE : Successfully transposing Nike ACG's technical and outdoor DNA to the outskirts of Paris through a hybrid activation combining immersive scenography, community sharing and product testing in real conditions.

👍RESULTS : Operational support from the brand to connect the Parisian trail running community with the outdoor DNA of the ACG range.

• Conversion & Drive-to-Store: Increased in-store appeal through an exclusive event featuring talks with athletes and technical experts, transforming the field experience into a direct sales driver.
  
• Immersive Brand Experience: Design of an "indoor-to-outdoor" scenography including a sound system and signature catering for total immersion in the range's wild world.
  
• Community Engagement: Building loyalty within Team Trail Paris through a customized program and expert talks, reinforcing Nike's position as a leader in urban outdoor sports.
  
• High-Performance Field Activation: The heart of the campaign, featuring a technical trail run in a safe, natural environment, allowing for product testing in real-world conditions just 30 minutes from the capital.
  
• Event Storytelling: Creating a strong emotional connection between the urban environment and nature, permanently embedding Nike ACG's values ​​of performance and escape.
  
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  © A project managed by the Brand Experience division of Agence IS.
  
  About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...